Subex Azure Ltd on November 06, 2007 has announced a series of initiatives, including new product launches, customer speaking engagements, live demonstrations and industry collaboration, for the TeleManagement Forum’s Management World Americas 2007 Conference & Expo (Subex Azure booth #233).

The Company has announced 15 new customer wins worldwide in the first two quarters of FY08, and with the successful integration of its Syndesis acquisition, the Company has rapidly established a leadership position in the OSS market. These customers are recognizing the value of working with the Company to achieve “Operational Dexterity,” the combination of service agility and operational efficiency that provides a sustainable competitive advantage in today’s telecommunications market.

On the product front the Company continues to develop new solutions that meet the growing needs of telecom operators. Just prior to the conference the Company announced its new Syndesis Business Ethernet Fulfillment Solution, a new offering designed to simplify provisioning for operators providing feature-rich Ethernet services to enterprises. In addition, the Company continues to integrate all of its products into a cohesive suite of solutions that make up the Revenue Operations Center (ROC). To show its progress in this area the Company will be running live demos of a ROC in its booth #233 at the conference.

The Company also will be delivering two presentations — each with a leading service provider — “Revenue Assurance for Next-Generation Services and Emerging Revenue Streams” and “Making the N-Play Power Play: How Application- and Content-based Services Are Transforming the Back Office.”

In addition, the Company’s CTO, Mark Nicholson, will serve as chairperson of the Operations track of the conference’s “Operational Challenges in a Converged Market” module. John Brooks, senior director, Americas consulting, will be participating in a panel discussion entitled “Developing the GBA Map and eTOM,” a component of the broader “Next Generation Billing & Revenue Management” track. The Company recently released the results of a landmark survey on revenue management issues, conducted by an independent research firm, which found that average revenue leakage among communications service providers worldwide has increased dramatically from 12.1 percent to 13.6 percent of revenues. The survey, now in its fifth year, found that fraud is on the rise, contributing to most of the increase in revenue loss.

The Company also will be involved in the conference’s Catalyst Program, billed as the BSS/OSS “proving ground.” It provides service providers, systems integrators and hardware / software vendors the environment to work together to solve common, critical industry challenges through collaborative short-term projects that culminate in live demonstrations. The Company, along with Aricent, Ceon, Infosys Technologies and Progress Software are participating in the End-to-End Integrated BSS Framework project, which combines various applications such as Product Lifecycle Management, Customer Relationship Management, Order Management, Provisioning and Billing for both the converged service provider and other content providers. This Catalyst will use a service-oriented architecture based framework to demonstrate a customer lifecycle across concept-to-market and lead-to-cash processes.

“The TM Forum has put together what promises to be another thought-leading conference addressing many of the core challenges and opportunities facing the industry today,” said Subash Menon, Founder Chairman, Managing Director & CEO of the Company. “We look forward to sharing our expertise and demonstrating our latest offerings designed to address attendees’ most pressing issues.”